FTC Revised Green Guides

This article was originally published by Sanitary Maintenance.

The terms “green” and “environmentally friendly” are common vernacular in the cleaning industry; unfortunately they are often loosely applied and lead to greenwashing. The latest revisions of the Federal Trade Commission’s (FTC) Green Guides should put an end to misleading environmental marketing claims.

First introduced in 1992 to help marketers avoid making misleading claims, the FTC revised the Green Guides in 1996 and 1998. However, a lot has changed in the last 14 years and the new rules, released in 2012, include new guidelines for environmental claims that were not common in 1998.

Product manufacturers are updating their marketing materials to comply with the new guidelines. Distributors, too, need to make sure their catalogs, brochures and even sales pitches are up-to-date — or face stiff penalties. Distributors are considered retailers and can be held liable for making false green claims.

Read the full article here to learn how the new FTC green guides qualify green.

Cyclone Technology LLC

1845 W 1st Street, Tempe, AZ 85281
Phone. 800-335-9695
Phone. 480-345-7733
Email: info@cycloneclean.com

Questions Or Comments?

Cyclone Products

Low Pressure Series

CY 5000 & CY 5500

Ultra High Pressure Series

CY 4006 AC

TR 5000 & TR 5500

CY 4006 HT

CY 210

CY 4006 LT

 

CY 200 UHP